When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)

Public speaking, storytelling, and leadership all tie together and the more you can align the three, the better off you will be as a strategic and impactful communicator. I think of it as speaking your truth

The point is not for someone else to give you your story. Learn to discover the story for yourself. And learn how to tell it. Once you have the tools to tell your own story, you can continue to work on it and adapt it to your communication needs. Stories are not static or algorithmic, they keep going and growing.