Last month I was starting to feel overwhelmed by the number of small group workshops that I offered through Tell Me A Story. The way my business is set up, I only ever run one workshop at a time, but in theory I could rotate between three Deep Dive workshops (it takes place over a month to 6 weeks and meets 4 times total) and two Master Classes (two hour one-off sessions) and then I have these two hybrid offerings PLUS my 1-on-1 sessions with clients. Is your head spinning reading this? Mine certainly was.
When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)
Before you can jump into a brand story or a customer story, it’s necessary for you to find a story that answers the question: How did you get to where you are now?
I’ve always had an urge to write a storytelling manifesto. Each time I’ve sat down to write, I’ve thought two things: “Where do I begin?” and “Why me?” With each ponder of these questions, I fold down my laptop, get a cup of coffee, and wander around my co-working space until I came up with something else to do. What's held me back wasn’t a lack of expertise on the topic, it was more the worry that if I put these thoughts down on paper, they will be set in stone. And that notion is terrifying. The concept and ideas behind the word storytelling have grown so much. Humans have a multitude of channels for communicating the moments and ideas they hold deep. How can I dig through all of this in just one document?