Last month I was starting to feel overwhelmed by the number of small group workshops that I offered through Tell Me A Story. The way my business is set up, I only ever run one workshop at a time, but in theory I could rotate between three Deep Dive workshops (it takes place over a month to 6 weeks and meets 4 times total) and two Master Classes (two hour one-off sessions) and then I have these two hybrid offerings PLUS my 1-on-1 sessions with clients. Is your head spinning reading this? Mine certainly was.
When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)
Before you can jump into a brand story or a customer story, it’s necessary for you to find a story that answers the question: How did you get to where you are now?
Public speaking, storytelling, and leadership all tie together and the more you can align the three, the better off you will be as a strategic and impactful communicator. I think of it as speaking your truth.
Three summers ago I got emergency gall bladder surgery while on vacation at the beach. When I spent my entire vacation in the hospital, and then two weeks lying on my couch at home not working, I started to panic. I had freelance jobs, paid my own health insurance premium, and did not have any vacation days or sick days. And now I was stuck with a huge out-of-pocket fee and way too much free time. I HATE down time.