Last month I was starting to feel overwhelmed by the number of small group workshops that I offered through Tell Me A Story. The way my business is set up, I only ever run one workshop at a time, but in theory I could rotate between three Deep Dive workshops (it takes place over a month to 6 weeks and meets 4 times total) and two Master Classes (two hour one-off sessions) and then I have these two hybrid offerings PLUS my 1-on-1 sessions with clients. Is your head spinning reading this? Mine certainly was.
Here's the thing: I've watched many brilliant TED Talks. And I am sure there are many brilliant ones just waiting to be discovered. But I do not think that a TED Talk makes you a thought leader. I do not think that following a very rigid format is the best way to connect with your audience and communicate and idea that you are passionate about sharing.
I work out five times a week. I’m not sharing this fun fact to brag or because there’s a correlation between physical exercise and storytelling. I’m telling you this because my exercise routine exposed a huge roadblock in the way that I communicate.
I go to an exercise studio on the 4th floor of an office building. The lobby is tiny with not too much foot traffic. The elevators are slow and I usually have a good five minutes of waiting for one to arrive. Peter is the front desk associate. He’s in his 50’s or 60s and is always smiling and says “Hi, how are you today?” In most situations, this question prompts me to launch into a story of how my day has actually been and then inviting a story a return.