Flash forward to the next class. All of the kids were abuzz, talking about the character they had created. Of the fifteen students, fourteen of them brought in drawings of the character. Each drawing showed what their personality was like and what superpowers they possessed. What about that fifteenth student? She sat quietly in the circle with a look of horror and embarrassment on her face. And she was clutching a shoe box.
When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)
Before you can jump into a brand story or a customer story, it’s necessary for you to find a story that answers the question: How did you get to where you are now?