originstories

How to Tell An Origin Story That Serves You and Your Business

How to Tell An Origin Story That Serves You and Your Business

When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)

Before you can jump into a brand story or a customer story, it’s necessary for you to find a story that answers the question: How did you get to where you are now?