sallie krawcheck

The Business of Storytelling: A Manifesto

The Business of Storytelling: A Manifesto

I’ve always had an urge to write a storytelling manifesto. Each time I’ve sat down to write, I’ve thought two things: “Where do I begin?” and “Why me?” With each ponder of these questions, I fold down my laptop, get a cup of coffee, and wander around my co-working space until I came up with something else to do. What's held me back wasn’t a lack of expertise on the topic, it was more the worry that if I put these thoughts down on paper, they will be set in stone. And that notion is terrifying. The concept and ideas behind the word storytelling have grown so much. Humans have a multitude of channels for communicating the moments and ideas they hold deep. How can I dig through all of this in just one document? 

How To Lead By Being Yourself

 How To Lead By Being Yourself

One of my favorite things to do, when I’m at a conference or event, is to observe the people who are presenting. Sometimes they are referred to as “thought leaders” or “keynote speakers” or “esteemed guests”. Sometimes they are famous… or infamous. When this person is introduced - they are hyped up by the person who is hosting. There is a long list of credits, accolades, and other intimidating factors. All of this build up raises my expectations to extreme heights and I assume their presentation will knock me to the floor.  This is an expert, they will inspire. Ultimately I’ll leave not only learning something new from them, but learning something new about myself. (#fitspiration, am I right?)