I left college in NYC with a degree in Vocal Performance and crippling stage fright. For the first few years out of school I could hide from the fear because I wasn’t putting myself out there to be seen, judged, evaluated, or even praised. After one Summer of auditions, I took an office job and spent most of my free time at brunch, watching reality TV, and going to DJ nights.
Last week I moderated a panel discussion on developing your personal brand. There was a lot of debate amongst the panelists and audience members regarding how much we share from our personal lives when in a professional setting. Should you have two Instagram account? (My intern recently told me about FINSTA vs. RINSTA, and my mind was blown.) Do we stay buttoned up - both on the inside and outside - and keep our hobbies, passions, and feelings at bay?
Here’s my philosophy. Meld the professional with the personal. Be yourself and use storytelling as your guide. Here are six ways that crafting your personal narrative will help you professionally.
Storytelling is the future.
In Brené Brown’s book, Daring Greatly, she says this:
For three days I sat and watched some of the most amazing and provocative talks that I've ever seen. After each talk, I slumped a little lower in my chair with the realization that in order for my talk "to work" I'd have to give up trying to do it like everyone else and I'd have to connect with the audience. I desperately wanted to see a talk that I could copy or use as a template, but the talks that resonated the most strongly with me didn't follow a format, they were just genuine. This meant I'd have to be me.
Though she is speaking about TEDTalks and that style of public speaking that people often feel the need to replicate or imitate, we wholeheartedly agree with her sentiment. And we think that Toastmasters leads to a need to make it “work”. Templates don’t work. Authenticity does.
When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)
Before you can jump into a brand story or a customer story, it’s necessary for you to find a story that answers the question: How did you get to where you are now?
I work out five times a week. I’m not sharing this fun fact to brag or because there’s a correlation between physical exercise and storytelling. I’m telling you this because my exercise routine exposed a huge roadblock in the way that I communicate.
I go to an exercise studio on the 4th floor of an office building. The lobby is tiny with not too much foot traffic. The elevators are slow and I usually have a good five minutes of waiting for one to arrive. Peter is the front desk associate. He’s in his 50’s or 60s and is always smiling and says “Hi, how are you today?” In most situations, this question prompts me to launch into a story of how my day has actually been and then inviting a story a return.
I have a confession to make. Well, first I will back up and give you a bit of context, and then I will confess...
Yesterday I launched Tell Me A Story's very first online storytelling class. I created a version of our "story pitch" workshop, Tell Your Story: Crafting an Authentic Elevator Pitch That Works, for Skillshare. This class includes 12 minutes of video instruction, and a project to upload. I will be leading group discussions within the class and giving personalized feedback on each and every project.