tell me a story philadelphia

How to Tell An Origin Story That Serves You and Your Business

How to Tell An Origin Story That Serves You and Your Business

When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)

Before you can jump into a brand story or a customer story, it’s necessary for you to find a story that answers the question: How did you get to where you are now?

The Business of Storytelling: A Manifesto

The Business of Storytelling: A Manifesto

I’ve always had an urge to write a storytelling manifesto. Each time I’ve sat down to write, I’ve thought two things: “Where do I begin?” and “Why me?” With each ponder of these questions, I fold down my laptop, get a cup of coffee, and wander around my co-working space until I came up with something else to do. What's held me back wasn’t a lack of expertise on the topic, it was more the worry that if I put these thoughts down on paper, they will be set in stone. And that notion is terrifying. The concept and ideas behind the word storytelling have grown so much. Humans have a multitude of channels for communicating the moments and ideas they hold deep. How can I dig through all of this in just one document? 

Stop Talking About the Weather.

Stop Talking About the Weather.

I work out five times a week. I’m not sharing this fun fact to brag or because there’s a correlation between physical exercise and storytelling. I’m telling you this because my exercise routine exposed a huge roadblock in the way that I communicate.

I go to an exercise studio on the 4th floor of an office building. The lobby is tiny with not too much foot traffic. The elevators are slow and I usually have a good five minutes of waiting for one to arrive. Peter is the front desk associate. He’s in his 50’s or 60s and is always smiling and says “Hi, how are you today?” In most situations, this question prompts me to launch into a story of how my day has actually been and then inviting a story a return.

Top Ten TMAS Stories of 2016

Top Ten TMAS Stories of 2016

Wow, 2016 flew by. It's hard to believe that we produced six Tell Me A Story live shows at Shot Tower Coffee, three Fibber shows with Good Good Comedy and a special event Tell Me A Story at Arden Theatre Company. It was truly hard to choose our favorite stories from 2016. But we did it.

In no particular order, here is our Top Ten storytelling moments of 2016: