Entrepreneurship

How to Tell An Origin Story That Serves You and Your Business

How to Tell An Origin Story That Serves You and Your Business

When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)

Before you can jump into a brand story or a customer story, it’s necessary for you to find a story that answers the question: How did you get to where you are now?

The Business of Storytelling: A Manifesto

The Business of Storytelling: A Manifesto

I’ve always had an urge to write a storytelling manifesto. Each time I’ve sat down to write, I’ve thought two things: “Where do I begin?” and “Why me?” With each ponder of these questions, I fold down my laptop, get a cup of coffee, and wander around my co-working space until I came up with something else to do. What's held me back wasn’t a lack of expertise on the topic, it was more the worry that if I put these thoughts down on paper, they will be set in stone. And that notion is terrifying. The concept and ideas behind the word storytelling have grown so much. Humans have a multitude of channels for communicating the moments and ideas they hold deep. How can I dig through all of this in just one document? 

How To Lead By Being Yourself

 How To Lead By Being Yourself

One of my favorite things to do, when I’m at a conference or event, is to observe the people who are presenting. Sometimes they are referred to as “thought leaders” or “keynote speakers” or “esteemed guests”. Sometimes they are famous… or infamous. When this person is introduced - they are hyped up by the person who is hosting. There is a long list of credits, accolades, and other intimidating factors. All of this build up raises my expectations to extreme heights and I assume their presentation will knock me to the floor.  This is an expert, they will inspire. Ultimately I’ll leave not only learning something new from them, but learning something new about myself. (#fitspiration, am I right?)

Practice what you teach.

Practice what you teach.

I have a confession to make. Well, first I will back up and give you a bit of context, and then I will confess...

Yesterday I launched Tell Me A Story's very first online storytelling class. I created a version of our "story pitch" workshop, Tell Your Story: Crafting an Authentic Elevator Pitch That Works, for Skillshare. This class includes 12 minutes of video instruction, and a project to upload. I will be leading group discussions within the class and giving personalized feedback on each and every project.

Networking Stories

Networking Stories

I used to be terrified of going to formal networking events. I never felt like I had the right outfit; I wasn’t confident when talking about what it is that I do for a living; and the idea of having to stand alone at any point during the evening would overpower my thoughts and I’d become too scared to go.