Last month I was starting to feel overwhelmed by the number of small group workshops that I offered through Tell Me A Story. The way my business is set up, I only ever run one workshop at a time, but in theory I could rotate between three Deep Dive workshops (it takes place over a month to 6 weeks and meets 4 times total) and two Master Classes (two hour one-off sessions) and then I have these two hybrid offerings PLUS my 1-on-1 sessions with clients. Is your head spinning reading this? Mine certainly was.
Lately the most visited page on the Tell Me A Story website is… this one. The problem? I wrote the original blog post in the Spring of 2016 and so much has changed for me since then!
In the past three years, I went full time with Tell Me A Story and have been building it into a full service brand. I started a podcast. I joined several professional networking organizations. And I grew less and less nervous showing up to events because as I showed up as my true self.
Just presence and an open mind to meeting new people, learning new things and seeing what might come of it way down the line.
Here's the thing: I've watched many brilliant TED Talks. And I am sure there are many brilliant ones just waiting to be discovered. But I do not think that a TED Talk makes you a thought leader. I do not think that following a very rigid format is the best way to connect with your audience and communicate and idea that you are passionate about sharing.
Yesterday afternoon while getting ready for the show, and seeing Instagram comments re: the 8th Anniversary like “Happy Birthday!” and “Congratulations!”, I thought is this something to be congratulated on? Is this a big milestone or a big embarrassment? I settled on the latter as the answer to my query.
When running your own company and representing your own brand, it’s important to tell a story. And so often the story told is too general or isn’t rooted in true experiences. These stories lack structure and aren’t actually about the person running the show. (Hint: That person is you.)
Before you can jump into a brand story or a customer story, it’s necessary for you to find a story that answers the question: How did you get to where you are now?
I’ve always had an urge to write a storytelling manifesto. Each time I’ve sat down to write, I’ve thought two things: “Where do I begin?” and “Why me?” With each ponder of these questions, I fold down my laptop, get a cup of coffee, and wander around my co-working space until I came up with something else to do. What's held me back wasn’t a lack of expertise on the topic, it was more the worry that if I put these thoughts down on paper, they will be set in stone. And that notion is terrifying. The concept and ideas behind the word storytelling have grown so much. Humans have a multitude of channels for communicating the moments and ideas they hold deep. How can I dig through all of this in just one document?
One of my favorite things to do, when I’m at a conference or event, is to observe the people who are presenting. Sometimes they are referred to as “thought leaders” or “keynote speakers” or “esteemed guests”. Sometimes they are famous… or infamous. When this person is introduced - they are hyped up by the person who is hosting. There is a long list of credits, accolades, and other intimidating factors. All of this build up raises my expectations to extreme heights and I assume their presentation will knock me to the floor. This is an expert, they will inspire. Ultimately I’ll leave not only learning something new from them, but learning something new about myself. (#fitspiration, am I right?)
I have a confession to make. Well, first I will back up and give you a bit of context, and then I will confess...
Yesterday I launched Tell Me A Story's very first online storytelling class. I created a version of our "story pitch" workshop, Tell Your Story: Crafting an Authentic Elevator Pitch That Works, for Skillshare. This class includes 12 minutes of video instruction, and a project to upload. I will be leading group discussions within the class and giving personalized feedback on each and every project.